Conversational interface: Future of business interactions?
By integrating a conversational interface as a new communication channel with the customers, businesses can enhance UX while automating their processes.
For a long time, conversations between businesses and customers have been transactional and robotic on the internet. A conversational interface could radically change it. What is it concretely? And why should businesses jump on it ASAP? Read more to find out!
Table of Contents
What is a conversational interface?
History of conversation and interface
How can a business integrate a conversational Interface?
As discussed before, “Conversation” is an evolving process. It evolves along with the evolution of humankind. Businesses are made to adapt to this evolution to better serve the customers. This process helps the businesses along the way. As technology evolves into conversational interfaces, various tools are created along the way. Let us discuss a few below.
Creating a dedicative voice assistant can be a costly venture for most businesses. These include the cost of development, constant upgrading, and maintenance costs. The next step in conversational user interfaces is to let people talk with computers using texts. That’s where a conversational chatbot comes in. Businesses can use both artificial intelligence and rule-based methodologies to make chatbots. Each has its own set of quirks that puts it suitable for various use-cases. Due to the difference in technologies, they come at different price ranges too.
What are conversational chatbots?
Why is conversational interface important and why should companies implement it?
Conversational interfaces bridge the gap between the real and virtual worlds. Businesses can use product recommendation chatbots. These chatbots recommend new products based on the products that are in the customer’s checkout cart. They can also provide them with discounts and combo offers. Businesses can also use many other strategies that they perform in brick-and-mortar shops. This in turn attracts more customers to buy more products. As a result, these chatbots upsell various products at the same time.
As with any technology, the early adopters see a leg-up with the time to adopt them and reap their benefits. There are many companies that are already automating lead management and conversational marketing. As a result, they witness a 10% increase in revenue after a 6-9 month period. And this is only projected to grow further. Customers have started to expect “immediate” responses as an absolute necessity. In fact, over 82% expected so in a survey. Knowing all these, there is no better time to serve the customers more personally than now. This helps the businesses to make the process more interactive and improving the performance.
If you have a business and want to be at the forefront of customer relationships, integrating conversational interfaces like chatbots is the best thing to do to futureproof your customer relations. As we saw in this post, early adopters have already seen their businesses’ development getting a boost. Joonbot can help you to ride this wave with minimal effort. Why wait anymore? Create your first conversational interface with our no-code chatbot builder!